Online Marketing Institute – Effective Use of Keywords for Search Engine Optimization (S.E.O.


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Good People Studios Meets the Rising Demand for Video with Documentary-style Storytelling Campaigns

Nashville, TN (PRWEB) March 28, 2014

Good People Studios, a Nashville-based production company, keeps up the the rising trend of video marketing by including a wealth of content and channel population in their clients’ marketing strategies.

“Video has become completely pervasive in online marketing,” says owner and creative director, Josh Harrell. “The statistics are showing that those who are not incorporating video in their own marketing efforts are getting left behind.”

According to ReelSEO and YouTube’s head of global partnerships, Robert Kyncl, 90% of all web traffic will be video very soon. In less than a decade, YouTube has become the second most popular search engine, further defining its role as a key platform in marketing and advertising.

Harrell and his team recently launched a documentary-style storytelling campaign aimed to help businesses further engage their customers and potential customer base. They strive to tell the story in a way that is both engaging and entertaining. Pulling potential customers in by their emotions is a great way to ensure that they will remember the company.

In addition, Good People Studios adds a call to action within the videos and optimizes videos for SEO in order to create partnership with the website. This will help direct viewers into a funnel for that company or organization. GPS will also manage the channels to ensure the content stays fresh and organized to captivate the viewers.

These videos are not only important to the YouTube channel, but also for placing on the client’s website and for targeted email marketing. According to ReelSEO’s 2013 survey, 60% of marketing professionals are already using video in their email marketing campaigns and 84% on their website.

For GPS client, The Chef and I, video content is already setting them apart from other catering companies and restaurants in the Nashville area.

“We really infiltrated the restaurant to get to know them and their style and their unique story,” Harrell says. “They had over 500 views in the first week and we are very happy to see that most viewers are watching all the way through. To have their eyes on the brand for that long is a success.”

GPS has already begun working with several regional companies to tell their stories and is looking forward to expanding their customer base, regionally and nationally. They are also working on a feature-length film using the same storytelling approach with their clients.

Good People Studios is co-owned by Josh Harrell, an award-winning documentary filmmaker, and Cole Evans. It serves as the exclusive production house for Good People Creative, the content marketing company. For more information about Good People Studios, please visit http://www.goodpeoplestudios.com.







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Online Marketing Institute – Search Engine Optimization (S.E.O.) – Conclusion


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Scytl Selects IRISXtract for Documents to Support Innovate Democracy


Aachen & Barcelona (PRWEB UK) 20 February 2014

I.R.I.S., member of the Canon Group and provider of ‘Content to Process’ technologies, is pleased to announce its partnership with Scytl. With the successful delivery of election projects in Ecuador and Honduras, the two companies continue planning further collaboration during 2014.

Scytl is the leading provider of election management and online voting solutions that ensure transparent, secure, accessible and auditable elections. I.R.I.S. specializes in automated document classification and data extraction – to make relevant information available for following processes. Partnering with I.R.I.S., Scytl can further automate election processes to ensure the results are quickly available. The partnership between I.R.I.S. and Scytl started with a challenging project that was realized within a short period of time. Scytl looked for a company that could prove efficient extraction technology to complement their offering for the Ecuadorian elections 2013. The request encompassed supporting the election specific process where: the voting slips were gathered in the polling stations and grouped into reports. These were then scanned and processed in a decentralized scenario in 105 scanning centers. With I.R.I.S.’ advanced extraction technologies, Scytl was able to capture the election results from the reports automatically.

Pablo Sarrias, EVP Corporate Development, Scytl: “We were impressed not only by the excellent extraction technology provided by IRISXtract™ for Documents, but also by I.R.I.S.’ commitment. Our partnership started under extremely challenging conditions – we had two months to deploy 105 scanning centers and to train more than 1,500 people working with the solution. It was challenging, but in the end a resounding success.”

For the Ecuadorian election, the two companies designed a holistic solution which optimized the entire election process. I.R.I.S. state-of-the-art Intelligent Document Recognition (IDR) technology and the extraction capabilities of the XContext engine were the missing pieces to Scytl’s end-to-end integrated e-Election Platform. Thanks to the easy integration of I.R.I.S. technologies into subsequent information systems the solution design was very efficient.

I.R.I.S.’ XContext engine is a full-text recognition technology that searches the text for key information based on rule sets – so relevant data can be extracted easily and automatically.

Scytl’s e-Election Platform, on the other hand, automates the election process and the counting of votes while ensuring maximum security, transparency, accessibility and auditability. The platform incorporates patented and unique election-specific cryptographic security technology. As regards the Ecuadorian election 2013, the reports were electronically snipped and an audit trail was used for the entire processing of the reports to make sure the results could not be manipulated. All data transfer was recorded and encrypted. For full auditability, employees involved in the processing needed to be authenticated. The data extracted from the reports, as well as any metadata, could then be gathered, subsumed in a data base, and evaluated to check if the results were correct and plausible, and no rigging had been done.

With four elections being handled simultaneously in Ecuador, not only was sophisticated technology key, but also excellent organizational skills were required. Scytl took over the entire election management from start to finish.

Manfred Traeger, Sales Director Outsourcing Services, I.R.I.S. AG acknowledges: “We are grateful for partnering with Scytl in this global and demanding environment. They have a strong expertise in election management which coupled with our technology, allows them to carry out elections more efficiently. The election in Ecuador was an exceptional project that made full use of both of our technological capabilities. Automatically processing the reports allowed for the data to be quickly available and to give parties and the community regular reports on the status of the election results.”

Gerard Cervelló Garcia, VP Sales Operations, Scytl: “Working in such a complex market with different country-specific requirements, calls for business partners who are competent, flexible and committed. I.R.I.S. has proven to be such a partner. The project went as specified, not only because we were able to design this excellent solution, but also thanks to the performance of the I.R.I.S. teams before, during and after the election.”

After the successful implementation and joint collaboration supporting the elections in Ecuador and Honduras, Scytl and I.R.I.S. are looking forward to ongoing partnering opportunities across the globe. In recognition of the successful implementation of the joint project in Ecuador, Scytl was recently named the “Best Performing BPO” during the IRISLink 2014 awards ceremony.

About I.R.I.S.

Image Recognition Integrated Systems (I.R.I.S.) is member of the Canon Group and a leading provider of “Content to Process” technologies. I.R.I.S. offers solutions for automatic invoice and order processing, HR and supplier records as well as case management in legal, healthcare, and finance sectors. I.R.I.S. provides technologies and solutions that capture data and information contained in documents, which are relevant to business processes. The goal is to make the data easily available while reducing operating costs.

I.R.I.S. has a headcount of more than 600 employees working in Louvain-la-Neuve and Brussels (Belgium), Aachen (Germany), Orly (France), Windhof (Luxembourg), Amsterdam and Maastricht (The Netherlands), Delray Beach (Florida/USA), Hong-Kong (China), Oslo (Norway), Hellerup (Denmark) and London (UK). The company with the headquarters being located in Belgium was founded in 1987.

The division Products & Technologies is responsible for developing and selling solutions for document classification and data extraction. These solutions are based on the award-winning solution platform IRISXtract™ for Documents. Particularly, in the area of automatic invoice processing I.R.I.S. established a leading position in the market.

About Scytl

Scytl is the global leader in secure election management and electronic voting solutions. Specializing in election modernization technologies, Scytl offers the first end-to-end election management and voting platform, providing the highest security and transparency standards currently available. Scytl has capitalized on its more than 18 years of research to develop election-specific cryptographic security technology protected by more than 40 international patents and patent applications, positioning Scytl as the company with the largest patent portfolio of the industry. Scytl’s solutions have been successfully used in more than 30 countries throughout the world over the last 10 years, including Canada, the United States, Mexico, Ecuador, France, Norway, Switzerland, Iceland, Bosnia-Herzegovina, the UAE, India and Australia. Scytl is headquartered in Barcelona, Spain with strategic offices in Canada, the United States, Peru and Greece as well as field offices in the UK, Ukraine, Australia, Malaysia, India and Brazil. http://www.scytl.com







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Optimum7.Com – Internet Marketing And Search Engine Optimization Podcasts by Optimum7.com


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SimplyFlex | Orlando Tech Startup Announces New Product FlexStarter for Local Businesses


Orlando, Florida (PRWEB) January 03, 2014

In 2014, mobile will be the primary way consumers access the internet. It is critical for businesses to implement an integrated marketing strategy. FlexStarter™ allows its clients to do just that. Today, consumers are touching 8 different sources before making a buying decision, yet local businesses may only be capitalizing on two or three. FlexStarter™ integrates mobile into print ads, radio, tv, online marketing, and social media allowing marketing dollars to work harder and resulting in a better ROI for advertising dollars being invested.

Founder and CEO, Bill Heneghan stated, “Every local business is struggling to keep up and manage the constantly changing world of digital marketing. Mobile marketing is adding a whole new complexity. There are over 4 million businesses with 10 employees or less in the United States and life used to be simple when all they had to do was run a local ad and see results.”

“There are so many services that a business has to navigate and many that seem essential to success like SEO, Facebook, Twitter, Yelp, TripAdvisor, FourSquare, Google Places, SMS marketing, and reputation management, the list goes on and on and now add mobile to the mix with apps and optimized mobile websites. It’s complicated and moving too fast for most local businesses to keep up with. We have made that simple by creating an affordable solution for those businesses without having to add more staff to handle these necessary services – they can utilize our expertise and technology to make it simple. I am very excited about the release of this product for our clients.”

SimplyFlex offers solutions as a subscription service to help business owners increase their online presence, maximize social media, and optimize for the mobile user. SimplyFlex promises increased visibility through local search, social media promotions and contests, as well as mobile website and mobile app development. Packages start as low as $ 199.00 per month.

The company targets local businesses directly as well as offers reseller opportunities for strategic relationships newspapers, magazines, ad agencies, and blogs to help grow their client base. SimplyFlex offers solutions for restaurants, spas, gyms, bars, nightclubs, service professionals, auto dealers, and retailers.

In addition to FlexStarter™, the company offers Facebook contests and promotions, reputation management, and search engine marketing.

If you’d like more information about this topic, or to schedule an interview with Bill Heneghan, please email Marisabel Wolfinger at info(at)simplyflex(dot)com







Authority SEO | Phoenix Search Engine Optimization Internet Marketing Firm | (480) 382-0736 – Authority SEO | Phoenix Search Engine Optimization Internet Marketing Firm | (480) 382-0736


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