On Top Visibility Responds to Potential Release of Google Mobile Ranking Algorithm


Hauppauge, NY (PRWEB) February 26, 2015

An apparent shakeup in mobile search engine results pages should prompt businesses to immediately prioritize creating responsive or mobile-friendly versions of their websites, John Diaz, general manager of web marketing firm On Top Visibility, recommends.

As Search Engine Journal first noted Feb. 2, 2015, an apparent reshuffling of rankings on mobile devices alone has prompted speculation that Google has released an entirely new algorithm that penalizes sites that are not mobile friendly. This theory is backed up by the fact that in January, Google sent out warnings to webmasters of sites with major mobile usability problems, a move that mirrors the search engine giant’s past behavior prior to algorithm releases or major updates. Google has thus far remained silent on whether an algorithm has been created to target the issue, though it has been vocal about the importance of improving mobile user experiences.

Companies should be aware of how their sites work on mobile devices even if they haven’t received a notice from Google, however, cautioned Diaz. “Companies can’t rely on Google to warn them,” he said. “About 90% of small business websites are not mobile compatible. They or their agencies have to move quickly to stay relevant in the mobile space.”

Diaz explained that businesses need to look at both how their sites function and mobile usage patterns, and make sure the two are aligned. While laptops and tablets are frequently used for media streaming, people are turning more to their phones for shopping and searching. “We have been moving all of our clients to mobile responsive sites for years now just based upon the fact that consumers are moving to mobile for their search queries in droves,” he said.

Having a site that fails to either present the right information or format it in an accessible way hurts businesses whether or not Google is using an algorithm to sort mobile-friendly sites, he commented. That’s because “If a site is not mobile optimized and the key information and/or calls to action are not clearly visible to the visitor, it will experience high bounce rates — if people can’t find what they are looking for, they will just move on.”

In the end, Diaz concluded, the simple fact is that “businesses need to be more strategic” about their online presence. “They need to define their goals and the goal of the site. If it’s to get people to call a phone number then the number and call to action must be prominent; if it’s an e-commerce site, a featured product should have a prominent position,” he said. “And they need to test out the site to gauge the user experience.”

About On Top Visibility

On Top Visibility is a web design and marketing company with 15 years of industry experience. Specializing in increasing visibility for local business, On Top Visibility can assist with SEO, user-friendly web design, analytic reports, social media marketing and more. Visit them at ontopvisibility.com







Positionly Partners with 1blu to Deliver Simple SEO Solutions to German Business Owners

Warsaw (PRWEB) February 10, 2015

Positionly, the Warsaw-based SEO software announced today a new partnership with 1blu, a web hosting company from Berlin. Along with this co-operation Positionly continues to introduce its SaaS SEO solutions to new audiences across the world and help them maximize their online visibility in search engines.

Since 2012, Positionly strives to democratize the SEO market by providing accurate, yet clear and easy-to-understand optimization insights for everyone who want to grow their websites and online businesses. Only in 2014, Positionly helped thousands of businesses from 53 different countries with their search engine optimization activities.

Now, with one of the leading web hosting company in Germany, Positionly will support German companies and private users with a package of complete tools for creating a strong and appealing online presence.

“Thanks to its modern and user-friendly solutions, 1blu enables anyone to easily set up a internet presence without the need of having any technical knowledge. This is the exact approach that describes Positionly’s mission in the online world. We are here to help small, medium and e-commerce business owners, startups and big agencies to become more visible in any search engine”, says Greg Kazulak, the Co-founder and CEO of Positionly.

1blu users are now welcome to make the best use of the core Positionly features, such as: ranking tracker, backlink checker, website optimization grader and competitor analysis.

“1blu stands for favourable and modern webhosting solutions, which include a lot of valuable, free tools and features. We are very glad that we can now offer our customers advanced SEO tools in order to help them gaining more visibility for their websites. Thanks to Positionly we created a well-suited offer for the most demanding clients”, says Johann Dasch, CEO of 1blu.”

About Positionly

Positionly was founded in March 2012 by Grzegorz Kazulak, Adrian Dulić and Oskar Krawczyk. Positionly is suitable for a wide range of clients, from small and local businesses or freelancers with great potential but tight budgets to enterprise companies and agencies.

The startup has received funding from investors such as: Point Nine Capital, Protos VC, Alexander Bruehl and Mariusz Gralewski. For more information, please visit: https://positionly.com

About 1blu

The Berlin 1blu AG offers modern, affordable web hosting solutions for professional websites. The range includes web hosting packages, virtual, dedicated and managed servers and e-shops at very competitive prices. With numerous product innovations for both beginners and professionals 1blu helps to make web hosting easier, simpler and more fun. These includes among other things, a guaranteed minimum bandwidth for selected shared hosting packages and innovative web hosting solution “1blu-myPage”. With aprox. 300,000 customer contracts the 1blu Group is one of the largest web hosting companies in Germany. For more information, please visit: https://www.1blu.de

Press contact:

Kinga Hulewicz, kinga(at)positionly(dot)com

+48 698 05 05 25







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Download The Future of Content Marketing in 2015 & Beyond


Phoenix, AZ (PRWEB) January 13, 2015

Content marketing in organizations is hot, and is expected to grow into an even bigger marketing principle in 2015 and the coming years. That’s the conclusion reached by a new, free downloadable guide released today titled The Future of Content Marketing in 2015 and Beyond.

More small-to-medium-sized businesses and enterprise organizations are jumping into content marketing to boost their overall marketing programs. That’s no surprise – recent industry figures from the Content Marketing Institute show that 77% of marketers will increase content production in the next 12 months. As more organizations adopt content marketing, it’s becoming less of a trend and more of a legitimate path to new business.

Authored by the content marketing team at Vertical Measures, The Future of Content Marketing in 2015 and Beyond covers aspects of content marketing like:

A Look Back to Move Forward
Convince Your Boss. Convince Your Team
The Strategic Importance of Content Marketing
A Dream Partnership: SEO + Content
What the Future Holds
What We Should Leave Behind
The Ultimate 2015 Checklist for Your Content Marketing

Content marketing experts like Andrew Davis, Arnie Kuenn, Michael Brenner (Head of Strategy at NewsCred), Robert Rose (Chief Strategist at Content Marketing Institute), Andy Crestodina and others add their expert predictions within the free guide.

“Content marketing is still the early stages of development,” notes Arnie Kuenn, content marketing industry expert and CEO of Vertical Measures, in the guide. “It’s like the 2nd or 3rd inning of a baseball game. Many content marketers are still learning the exploration process and are finding out what works and what doesn’t, almost on a daily basis. That’s where the industry growth will emerge – from that process of learning how to refine and improve the way we produce content.”

The Future of Content Marketing in 2015 and Beyond offers readers 15 pages of tips and strategies on what to do and what not to do in their content marketing efforts in the new year. Insights include how to set and prioritize content marketing goals; how to deliver the right content at the right time; and how to align SEO objectives with a content marketing program. Also included is a list of 40+ items to remember in 2015, grouped into The Ultimate 2015 Checklist for Your Content Marketing. It covers a broad range of reminders in different categories including ROI to social media, SEO to content strategy and more.

Step into the future and download your free copy of The Future of Content Marketing and Beyond today!

About Vertical Measures

Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites. Experts from Vertical Measures travel around the country putting on content marketing workshops and on-site training programs. More information at http://www.verticalmeasures.com/.

# # #    

Contact:

Quinn Whissen, Marketing Manager, Vertical Measures

T: 602-741-8601







Google Honors Driven Local with 2014 North America Premier SMB Partner Award for Best Quality Accounts”

Long Island, NY (PRWEB) December 31, 2014

Driven Local, a leader in providing local online marketing for small-to-medium sized businesses (SMBs) and franchise systems, announced today that they won the prestigious award, the Best Quality Accounts Award, at the annual Premier SMB Partner (PSP) Summit held at Google’s Headquarters in Mountain View, CA. This award is presented to the PSP that achieves the highest average Quality Score across all of their accounts.

“There are thousands of agencies that sell Google AdWords, only 20 or so have been selected and vetted by Google as Premier SMB Partners in the U.S…. so being in this group is an honor by itself. For Driven Local to win the top award of “Best Quality Accounts” is the pinnacle achievement of our company’s nine year history. The core of effective advertising today is centered around Google and Google AdWords. Creating and managing AdWords accounts that are setup properly and consistently optimized by people and computers is paramount to success. Driven Local has always made this a priority, and now we have been recognized by Google as one of the best,” said Kevin Szypula, CEO and Co-Founder of Driven Local. “Achieving this award is an honor and validates the relentless pursuit by our team of bringing cutting edge digital marketing to businesses and not taking shortcuts.”

“The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Our PSP partners like Driven Local offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses.”

The Google AdWords Premier SMB partner program connects experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

About Driven Local

Founded in 2006, Driven Local is an award-winning, full-service digital marketing agency headquartered in Melville, NY. Driven Local helps small and medium sized local businesses, corporate franchises, and enterprise level clients succeed online by providing them with the most advanced campaign management technology, tracking, reporting and optimization systems available. Driven Local offers Search Engine Marketing, Display Advertising, Ad Retargeting, Search Engine Optimization, Social Media Management, Responsive Web Design, Animated Video Production, Local Listings Optimization, and more. Driven Local was named to the inc. 500/5000 list of fastest growing companies in 2012, 2013, and 2014.







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Online Marketing Institute – Search Engine Optimization (S.E.O.) – an Introduction


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SEO Consultancy Ltd Adds a Job Page to Their Website For New Talent Acquisition


(PRWEB) November 20, 2014

The website for the international search engine optimization and online marketing agency, SEO Consultancy Ltd, has recently been updated to include an employment opportunities section. On the jobs page of the website, those seeking employment in the world of website optimization and online marketing can now check the latest vacancies at this expanding agency.

As the agency has grown, expanding from its original location of operations in London, to now having offices in multiple locations around the world, the team of SEO experts and back office staff has been steadily growing to keep up with demand for their services. To reflect this growing need and provide a solution to the issue of finding new staff to fill these new roles, the agency’s website, which can be found at http://www.seoconsultancyltd.com has also expanded to include a job opportunities page that lists the latest vacancies.

When speaking to the head or recruitment at the agency, it was revealed why the firm started advertising for new staff on their own website, rather than going through a dedicated recruitment firm. “Previously, whenever we had a new vacancy that needed filling, we would send the job description to an employment agency and let them find the best candidates for the role, which would then enable us to consider those on the shortlist, before making a final decision” the HR team member explained. “However, now we prefer to accept applications directly from interested parties on an ongoing basis, allowing us to see everyone who wants to work with us, and then determine if they are a good match for our agency, even if we don’t have a specific positon to fill” she continued to explain. With a recent new recruit being made responsible for a popular guide that was published on the site, which can be found at http://www.seoconsultancyltd.com/choosing-right-seo-services/, it seems this approach to hiring new talent is paying off.

At the time of going to press, the team are inviting applications for a range of positions, based in many of the geographical locations they offer their search engine optimization services in. A number of the roles are available on a remote working basis, offering a flexible approach to employment. “The idea of setting up a distributed workforce was a bit daunting at first I must admit” one of the founders of SEO Consultancy Ltd explained. “However, now that it’s becoming more and more common, the idea of having employees based all over the globe, some of whom we will never meet in person, isn’t such a big deal as it might have been only a few years ago” he continued.

Now if SEO experts and marketing consultants are looking for work, they can submit their details via the website, which can be found at http://www.seoconsultancyltd.com/seo-agency/, and add their information to the database of potential candidates for new employment opportunities.

As many forward-thinking companies are now embracing remote workers and a distributed workface in order to build the best teams, unconstrained by their physical location, it seems that the SEO Consultancy Ltd firm will be following in their footsteps when it comes to hiring new staff.







High Level Marketing Announces Release of MYCE 2.0

West Bloomfield, MI (PRWEB) November 05, 2014

High Level Marketing (HLM) is pleased to officially announce the release of MYCE™ 2.0.

Originally trademarked in Sept. of 2010, the MYCE™ content manager is a CMS (Content Management System) that enables businesses of all sizes to manage their content and customers easily. This Application service provider (ASP) featuring customizable software is extremely flexible in that allows for infinite design possibilities.

HLM helps businesses obtain new customers through affordable, results-driven, website design and search engine marketing. The MYCE™ content manager is included in every website built by HLM and can be scaled to fit any businesses’ needs. In addition to updating and maintaining clients’ own websites, they can easily track customer site usage and associated customer-specific costs. They end result is priceless—real-time ROI insights no matter what type of device the user chooses.

Users who tend to be technologically challenged rave about its ease of use and capabilities primarily because they are able to add additional pages, forms, etc. to their websites in mere minutes. Small business owners are particularly passionate about MYCE™ because they can communicate with their current and potential customers efficiently and quickly. More importantly, users can segment their prospects and customers in order to customize communications and maximize sales opportunities.

For example, a company seeking to increase its conversion rates may test a variety of offers across different target market segments. MYCE™ enables the user to organize the company’s leads by category, for example by the prospects’ size, so that the user can offer more compelling offers to larger companies and lesser incentives to smaller companies. The user can easily display special offers by uploading them to the website using MYCE™ or export their customer database from MYCE™ in order to create the distribution list for the tiered offers, then subsequently blast them from their email marketing management system.

The MYCE™ 2.0 update features improved usability and visibility. The interface has been optimized so that users can even more easily plug and play—swap videos, offers, images, pages and more. The interface for many of MYCE™ features is better. For example, in less than ten minutes, a user can create an event including RSVP and sharing options to announce the event to the company’s social media channels and ensure maximum participation.

HLM has already received rave reviews from clients who are excited about the autonomy that MYCE™ 2.0 provides them when updating their websites and managing their current and prospective customers. One client stated, “MYCE™ 2.0 is amazing! You really only need to know how to use Microsoft Word to operate MYCE™. Better yet, the file suite is so easy to use because everything is organized including our entire archive of images which saves me lots of time and energy. The updates have enabled our marketing team to generate daily special offers, targeted weekly newsletters and so much more.”

Bottom line, MYCE™ is a CMS every small business owner needs because it allows for infinite design possibilities regardless of the user’s technical capabilities.

To learn more about High Level Marketing, call 888-717-4249 or visit http://www.highlevelmarketing.com

About High Level Marketing

Incorporated in 2006, the primary focus of High Level Marketing’s first three years in business was research and development. During this period, the company performed comprehensive beta testing with clients to ensure their competitive edge in search engine results and ease of use with MYCE™, HLM’s unique website management system. HLM helps businesses obtain new customers through affordable, results-driven, website design and search engine marketing.

Source: Jon Bowerman, CTO and Co- Founder of High Level Marketing

Writer: Liz Scavnicky Yaekle







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Green Lotus launches New SEO & Social Media Tools at Breakfast with Microsoft Bing Canada


Toronto, Ontario (PRWEB) October 22, 2014

At a recent event hosted by Microsoft Bing, Bassem Ghali, Founder and Head of Client Strategy at Green Lotus introduced the new Green Lotus SEO Tools for small and medium businesses. Providing an affordable, user-friendly and effective search engine optimization option to businesses who do not have the budget to hire a specialist.

“Although designed specifically to help small business and start-ups, Green Lotus Tools can also scale to meet the needs of savvy internet marketers who manage multiple websites on a daily basis and want to save time,” Ghali told the room full of SMBs at the event. “Green Lotus Tools boasts simple yet insightful dashboards, SEO-driven insights and competitive research for the most productive SEO beginner and marketing guru alike.”

During Ghali’s presentation, attendees learned how to improve their company’s search engine traffic in four steps using Green Lotus Social Media and SEO Tools:

Step 1: Find Site Errors: run a detailed SEO audit and discover structural site issues including broken links, missing meta descriptions and tags with the On-Site SEO Audit Tool and Broken Links Tool.

Step 2: Choose the Right Keywords: utilize the Keywords Suggestion Tool and Competitor Keywords Analysis Tool to get unlimited suggestions for keywords and phrases related to any business. Green Lotus Tools provide search volume and competition levels to help in the selection of keywords.

Step 3: Increase Site Authority by Building Quality Links: with the Content Submission Tool submit a site to more than 90+ global search engines and 50+ local business directories hand-picked by Green Lotus staff. Use the Backlink Spy Tool to discover where competitors are getting links, and use the results to continue to grow.

Step 4: Monitor SEO Progress & Keep an Eye on the Competitors: use the Competitor Keywords Rank Checker to check-up on the competition on over 370 search engines. Track organic rankings, paid ads and vertical results, including news, videos, images, maps and more. The Competitor Link Profile Tool measures the strength of site backlinks against competitors, and investigate where links originate.

“If you dedicate half a day a week over the next 4-6 months to using these SEO Tools, I guarantee that you’ll see an increase in organic search traffic,” says Ghali.

Not sure where to start? The Green Lotus SEO Tools also include a do-it-yourself checklist with over 200 detailed SEO tasks. Each task is described thoroughly, and the appropriate SEO Tool is identified to address the issue. Once a task is completed, simple check it off and the Tool with monitor progress.

Not convinced in the value of this DIY SEO Tool? Green Lotus is providing their new Social Media and SEO Tools free for 30 days, with no credit card or long term obligations! Monthly packages start at only $ 8/mth and can also be scaled to meet the needs of savvy internet marketers who manage multiple websites on a daily bases and want save time.

About Bassem Ghali, Founder & Head of Client Strategy at Green Lotus:

Bassem Ghali is a Search Engine Marketing Strategist and a Speaker with more than 9 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.

Demonstrated success in online marketing has led to speaking engagements a various events including Search Engine Strategies (SES) Toronto, Newmarket Chamber of Commerce, Toronto Women’s Expo, SOHO Business Expo and more. Ghali is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for small, medium and large businesses.

Green Lotus:

1 Yonge Street – Suite 1801. Toronto, Ontario M5E 1E5.

Toll Free: 1 800-878-1667

http://www.greenlotus.ca







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