Download The Future of Content Marketing in 2015 & Beyond

Phoenix, AZ (PRWEB) January 13, 2015

Content marketing in organizations is hot, and is expected to grow into an even bigger marketing principle in 2015 and the coming years. That’s the conclusion reached by a new, free downloadable guide released today titled The Future of Content Marketing in 2015 and Beyond.

More small-to-medium-sized businesses and enterprise organizations are jumping into content marketing to boost their overall marketing programs. That’s no surprise – recent industry figures from the Content Marketing Institute show that 77% of marketers will increase content production in the next 12 months. As more organizations adopt content marketing, it’s becoming less of a trend and more of a legitimate path to new business.

Authored by the content marketing team at Vertical Measures, The Future of Content Marketing in 2015 and Beyond covers aspects of content marketing like:

A Look Back to Move Forward
Convince Your Boss. Convince Your Team
The Strategic Importance of Content Marketing
A Dream Partnership: SEO + Content
What the Future Holds
What We Should Leave Behind
The Ultimate 2015 Checklist for Your Content Marketing

Content marketing experts like Andrew Davis, Arnie Kuenn, Michael Brenner (Head of Strategy at NewsCred), Robert Rose (Chief Strategist at Content Marketing Institute), Andy Crestodina and others add their expert predictions within the free guide.

“Content marketing is still the early stages of development,” notes Arnie Kuenn, content marketing industry expert and CEO of Vertical Measures, in the guide. “It’s like the 2nd or 3rd inning of a baseball game. Many content marketers are still learning the exploration process and are finding out what works and what doesn’t, almost on a daily basis. That’s where the industry growth will emerge – from that process of learning how to refine and improve the way we produce content.”

The Future of Content Marketing in 2015 and Beyond offers readers 15 pages of tips and strategies on what to do and what not to do in their content marketing efforts in the new year. Insights include how to set and prioritize content marketing goals; how to deliver the right content at the right time; and how to align SEO objectives with a content marketing program. Also included is a list of 40+ items to remember in 2015, grouped into The Ultimate 2015 Checklist for Your Content Marketing. It covers a broad range of reminders in different categories including ROI to social media, SEO to content strategy and more.

Step into the future and download your free copy of The Future of Content Marketing and Beyond today!

About Vertical Measures

Vertical Measures provides comprehensive Internet marketing services for small-to-medium-sized businesses and nationally recognized brands. Using digital strategies like content marketing, social media, search engine optimization, and digital PPC advertising, Vertical Measures helps businesses drive more traffic, mores leads and more business from their websites. Experts from Vertical Measures travel around the country putting on content marketing workshops and on-site training programs. More information at

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Quinn Whissen, Marketing Manager, Vertical Measures

T: 602-741-8601

Google Honors Driven Local with 2014 North America Premier SMB Partner Award for Best Quality Accounts”

Long Island, NY (PRWEB) December 31, 2014

Driven Local, a leader in providing local online marketing for small-to-medium sized businesses (SMBs) and franchise systems, announced today that they won the prestigious award, the Best Quality Accounts Award, at the annual Premier SMB Partner (PSP) Summit held at Google’s Headquarters in Mountain View, CA. This award is presented to the PSP that achieves the highest average Quality Score across all of their accounts.

“There are thousands of agencies that sell Google AdWords, only 20 or so have been selected and vetted by Google as Premier SMB Partners in the U.S…. so being in this group is an honor by itself. For Driven Local to win the top award of “Best Quality Accounts” is the pinnacle achievement of our company’s nine year history. The core of effective advertising today is centered around Google and Google AdWords. Creating and managing AdWords accounts that are setup properly and consistently optimized by people and computers is paramount to success. Driven Local has always made this a priority, and now we have been recognized by Google as one of the best,” said Kevin Szypula, CEO and Co-Founder of Driven Local. “Achieving this award is an honor and validates the relentless pursuit by our team of bringing cutting edge digital marketing to businesses and not taking shortcuts.”

“The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Our PSP partners like Driven Local offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses.”

The Google AdWords Premier SMB partner program connects experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

About Driven Local

Founded in 2006, Driven Local is an award-winning, full-service digital marketing agency headquartered in Melville, NY. Driven Local helps small and medium sized local businesses, corporate franchises, and enterprise level clients succeed online by providing them with the most advanced campaign management technology, tracking, reporting and optimization systems available. Driven Local offers Search Engine Marketing, Display Advertising, Ad Retargeting, Search Engine Optimization, Social Media Management, Responsive Web Design, Animated Video Production, Local Listings Optimization, and more. Driven Local was named to the inc. 500/5000 list of fastest growing companies in 2012, 2013, and 2014.

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Search Engine Strategies Conference – Keyword Meta Tags and the Way Google Ranks Them

Search Engine Strategies Conference – Keyword Meta Tags and the Way Google Ranks Them

from Search Engine Optimization Audio Tutorial

Price: USD 0.99
View Details about Search Engine Strategies Conference

Online Marketing Institute – Search Engine Optimization (S.E.O.) – an Introduction

Online Marketing Institute – Search Engine Optimization (S.E.O.) – an Introduction

from How to Get Web Traffic Via Search Engines – Basics for Search Engine Optimization (S.E.O.)

Price: USD 0.99
View Details about Online Marketing Institute

SEO Consultancy Ltd Adds a Job Page to Their Website For New Talent Acquisition

(PRWEB) November 20, 2014

The website for the international search engine optimization and online marketing agency, SEO Consultancy Ltd, has recently been updated to include an employment opportunities section. On the jobs page of the website, those seeking employment in the world of website optimization and online marketing can now check the latest vacancies at this expanding agency.

As the agency has grown, expanding from its original location of operations in London, to now having offices in multiple locations around the world, the team of SEO experts and back office staff has been steadily growing to keep up with demand for their services. To reflect this growing need and provide a solution to the issue of finding new staff to fill these new roles, the agency’s website, which can be found at has also expanded to include a job opportunities page that lists the latest vacancies.

When speaking to the head or recruitment at the agency, it was revealed why the firm started advertising for new staff on their own website, rather than going through a dedicated recruitment firm. “Previously, whenever we had a new vacancy that needed filling, we would send the job description to an employment agency and let them find the best candidates for the role, which would then enable us to consider those on the shortlist, before making a final decision” the HR team member explained. “However, now we prefer to accept applications directly from interested parties on an ongoing basis, allowing us to see everyone who wants to work with us, and then determine if they are a good match for our agency, even if we don’t have a specific positon to fill” she continued to explain. With a recent new recruit being made responsible for a popular guide that was published on the site, which can be found at, it seems this approach to hiring new talent is paying off.

At the time of going to press, the team are inviting applications for a range of positions, based in many of the geographical locations they offer their search engine optimization services in. A number of the roles are available on a remote working basis, offering a flexible approach to employment. “The idea of setting up a distributed workforce was a bit daunting at first I must admit” one of the founders of SEO Consultancy Ltd explained. “However, now that it’s becoming more and more common, the idea of having employees based all over the globe, some of whom we will never meet in person, isn’t such a big deal as it might have been only a few years ago” he continued.

Now if SEO experts and marketing consultants are looking for work, they can submit their details via the website, which can be found at, and add their information to the database of potential candidates for new employment opportunities.

As many forward-thinking companies are now embracing remote workers and a distributed workface in order to build the best teams, unconstrained by their physical location, it seems that the SEO Consultancy Ltd firm will be following in their footsteps when it comes to hiring new staff.

High Level Marketing Announces Release of MYCE 2.0

West Bloomfield, MI (PRWEB) November 05, 2014

High Level Marketing (HLM) is pleased to officially announce the release of MYCE™ 2.0.

Originally trademarked in Sept. of 2010, the MYCE™ content manager is a CMS (Content Management System) that enables businesses of all sizes to manage their content and customers easily. This Application service provider (ASP) featuring customizable software is extremely flexible in that allows for infinite design possibilities.

HLM helps businesses obtain new customers through affordable, results-driven, website design and search engine marketing. The MYCE™ content manager is included in every website built by HLM and can be scaled to fit any businesses’ needs. In addition to updating and maintaining clients’ own websites, they can easily track customer site usage and associated customer-specific costs. They end result is priceless—real-time ROI insights no matter what type of device the user chooses.

Users who tend to be technologically challenged rave about its ease of use and capabilities primarily because they are able to add additional pages, forms, etc. to their websites in mere minutes. Small business owners are particularly passionate about MYCE™ because they can communicate with their current and potential customers efficiently and quickly. More importantly, users can segment their prospects and customers in order to customize communications and maximize sales opportunities.

For example, a company seeking to increase its conversion rates may test a variety of offers across different target market segments. MYCE™ enables the user to organize the company’s leads by category, for example by the prospects’ size, so that the user can offer more compelling offers to larger companies and lesser incentives to smaller companies. The user can easily display special offers by uploading them to the website using MYCE™ or export their customer database from MYCE™ in order to create the distribution list for the tiered offers, then subsequently blast them from their email marketing management system.

The MYCE™ 2.0 update features improved usability and visibility. The interface has been optimized so that users can even more easily plug and play—swap videos, offers, images, pages and more. The interface for many of MYCE™ features is better. For example, in less than ten minutes, a user can create an event including RSVP and sharing options to announce the event to the company’s social media channels and ensure maximum participation.

HLM has already received rave reviews from clients who are excited about the autonomy that MYCE™ 2.0 provides them when updating their websites and managing their current and prospective customers. One client stated, “MYCE™ 2.0 is amazing! You really only need to know how to use Microsoft Word to operate MYCE™. Better yet, the file suite is so easy to use because everything is organized including our entire archive of images which saves me lots of time and energy. The updates have enabled our marketing team to generate daily special offers, targeted weekly newsletters and so much more.”

Bottom line, MYCE™ is a CMS every small business owner needs because it allows for infinite design possibilities regardless of the user’s technical capabilities.

To learn more about High Level Marketing, call 888-717-4249 or visit

About High Level Marketing

Incorporated in 2006, the primary focus of High Level Marketing’s first three years in business was research and development. During this period, the company performed comprehensive beta testing with clients to ensure their competitive edge in search engine results and ease of use with MYCE™, HLM’s unique website management system. HLM helps businesses obtain new customers through affordable, results-driven, website design and search engine marketing.

Source: Jon Bowerman, CTO and Co- Founder of High Level Marketing

Writer: Liz Scavnicky Yaekle

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Green Lotus launches New SEO & Social Media Tools at Breakfast with Microsoft Bing Canada

Toronto, Ontario (PRWEB) October 22, 2014

At a recent event hosted by Microsoft Bing, Bassem Ghali, Founder and Head of Client Strategy at Green Lotus introduced the new Green Lotus SEO Tools for small and medium businesses. Providing an affordable, user-friendly and effective search engine optimization option to businesses who do not have the budget to hire a specialist.

“Although designed specifically to help small business and start-ups, Green Lotus Tools can also scale to meet the needs of savvy internet marketers who manage multiple websites on a daily basis and want to save time,” Ghali told the room full of SMBs at the event. “Green Lotus Tools boasts simple yet insightful dashboards, SEO-driven insights and competitive research for the most productive SEO beginner and marketing guru alike.”

During Ghali’s presentation, attendees learned how to improve their company’s search engine traffic in four steps using Green Lotus Social Media and SEO Tools:

Step 1: Find Site Errors: run a detailed SEO audit and discover structural site issues including broken links, missing meta descriptions and tags with the On-Site SEO Audit Tool and Broken Links Tool.

Step 2: Choose the Right Keywords: utilize the Keywords Suggestion Tool and Competitor Keywords Analysis Tool to get unlimited suggestions for keywords and phrases related to any business. Green Lotus Tools provide search volume and competition levels to help in the selection of keywords.

Step 3: Increase Site Authority by Building Quality Links: with the Content Submission Tool submit a site to more than 90+ global search engines and 50+ local business directories hand-picked by Green Lotus staff. Use the Backlink Spy Tool to discover where competitors are getting links, and use the results to continue to grow.

Step 4: Monitor SEO Progress & Keep an Eye on the Competitors: use the Competitor Keywords Rank Checker to check-up on the competition on over 370 search engines. Track organic rankings, paid ads and vertical results, including news, videos, images, maps and more. The Competitor Link Profile Tool measures the strength of site backlinks against competitors, and investigate where links originate.

“If you dedicate half a day a week over the next 4-6 months to using these SEO Tools, I guarantee that you’ll see an increase in organic search traffic,” says Ghali.

Not sure where to start? The Green Lotus SEO Tools also include a do-it-yourself checklist with over 200 detailed SEO tasks. Each task is described thoroughly, and the appropriate SEO Tool is identified to address the issue. Once a task is completed, simple check it off and the Tool with monitor progress.

Not convinced in the value of this DIY SEO Tool? Green Lotus is providing their new Social Media and SEO Tools free for 30 days, with no credit card or long term obligations! Monthly packages start at only $ 8/mth and can also be scaled to meet the needs of savvy internet marketers who manage multiple websites on a daily bases and want save time.

About Bassem Ghali, Founder & Head of Client Strategy at Green Lotus:

Bassem Ghali is a Search Engine Marketing Strategist and a Speaker with more than 9 years of experience managing online marketing strategies for some of Canadian’s largest corporations including Canadian Tire, Direct Energy, and Toronto Star – New in Homes.

Demonstrated success in online marketing has led to speaking engagements a various events including Search Engine Strategies (SES) Toronto, Newmarket Chamber of Commerce, Toronto Women’s Expo, SOHO Business Expo and more. Ghali is the driving force behind Green Lotus and has a knack for creating innovative online marketing strategies for small, medium and large businesses.

Green Lotus:

1 Yonge Street – Suite 1801. Toronto, Ontario M5E 1E5.

Toll Free: 1 800-878-1667

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Online Marketing in India 2014 Drivers & Challenges Now Available at

Dallas, Texas (PRWEB) October 09, 2014

This latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.

Purchase a copy of this research report @

Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.

Complete report available @

Table of Contents

1: Executive Summary

Macroeconomic Indicators

2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)

3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)

4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)


5-12: Online Marketing – Introduction, Online Marketing Mix, Online Marketing – Where It Pitches, Online Marketing – Reasons to Pitch It

Market Overview

13-17: Online Marketing – Global Overview, Online Marketing – India Overview

Online Marketing Types

18-20: Social Media Marketing

21-22: Search Engine Marketing

23-25: Online Public Relations

26-27: Directories and Listings

28: Email Marketing

29-30: Online Advertising

Online Marketing Tools

31-33: Social Media Marketing Tools

34-35: Search Engine Marketing Tools

36-37: Online Public Relations Tools

38-39: Directories & Listings Marketing Tools

40-41: Email Marketing Tools

42-43: Online Advertising Tools

Drivers & Challenges

44: Drivers & Challenges – Summary

45-50: Drivers

51-53: Challenges


54: Trends – Summary

55-61: Major Trends in the Market

Competitive Landscape

62: Porter’s Five Forces Analysis

63-66: Competitive Benchmarking

67-111: Major Private Players

Strategic Insights

112-115: Recommendations


116: Key Ratios Description

117: Sources of Information

Other Related Reports on Online Marketing:

Global Digital Media – Mobile and Online Entertainment Trends @

Takeaway Food Delivery Market: Focus on Online Channel (2014-19) @

Explore more reports on IT & Telecommunication Market @

About Us: is an online database of regional industry research reports, company profiles and SWOT analysis studies for multiple industries, organizations and market segments. Our sales and research experts offer 24 X 7 supports to our customers through phone and email communication. Not limited to the it & telecommunication market, offers research studies on medical devices, chemicals, agriculture, environment, biotechnology, agriculture, retail, energy and power, semiconductor and electronics, pharmaceuticals, advanced materials, consumer goods, mining & utilities, travel & hospitality, food and beverages, healthcare and much more.

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Businesses with Negative YouTube Reviews Turn to Overnight Reputation for New Online Reputation Management Services

(PRWEB) September 25, 2014

Overnight Reputation has announced the immediate availability of a series of newly developed online reputation management services, including services that have been specifically designed to address negative YouTube video reviews. The presence of any negative information online is potentially damaging to any business, and the fact that YouTube is frequently accessed is particularly dangerous to businesses across all industries. According to Overnight Reputation, these new services combat online reputation issues caused by YouTube reviews in an effective and expeditious manner.

“YouTube video reviews can result in some very serious online reputation issues, particularly if the video becomes popular or is posted on a popular channel,” said Brandon Hopkins of Overnight Reputation. “In these cases, it is important for businesses to take swift corrective action before any serious damage is done. Our new service offerings have been designed with YouTube reviews specifically in mind, as it is important to tailor these types of services in order to achieve the best possible results.”

Hopkins went on to discuss the potential dangers of allowing a negative online reputation to persist, particularly if a part of that negativity stems from the presence of a YouTube video review. Hopkins noted that if the reviewer creates a video that is even mildly amusing or is picked up through certain channels, there is a possibility that the video goes viral and causes significant financial harm to a business.

“We always recommend that any individual or business suffering from a poor online reputation take corrective action as quickly as possible,” said Hopkins. “The longer negative, misleading or inaccurate information is allowed to linger, the more likely that serious financial harm is caused.”

It is indeed the case that a negative online reputation can wreak havoc on a business. Such a reputation threatens the long-term stability of a company and can reduce the profitability of a company if no action is taken. The availability of the new online reputation management services offered by Overnight Reputation represents an opportunity for these issues to be addressed in an effective manner. With a long history of success with a variety of clients, the new services offered by the online reputation management firm are very likely to make a meaningful difference for companies dealing with a poor YouTube video review.

Overnight Reputation

Overnight Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation. Overnight Reputation is an experienced reputation management company that specializes in public relations, marketing, media management, press releases, search engine optimization (SEO) and link building. For more information about Overnight Reputation or how the company can help you with a reputation problem contact them by phone at 559-871-1613, email brandonchopkins(at)gmail(dot)com, or online at

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Infographic Breaks through the SEO Confusion Barrier, Provides Clarity with SEO Information That Works

Fort Collins, CO (PRWEB) September 11, 2014

NETwork Ave, a premier Colorado SEO Agency, announces the release of their most important infographic to date in regard to creating effective SEO campaigns. The infographic titled, “Is Google Giving You the SEO Blues?” The infographic details the seven most significant algorithm updates in Google’s history. The infographic focuses on the updates that have the most powerful impact on the SEO industry, representing major shifts in how Google reads and ranks websites in regard to SERP’s.

“The core principals of Google’s search algorithms can be found by studying its history, its core updates. It is up to the individual to study how and why the algorithms work. There is a lot of misinformation on the web about what makes for good SEO. The Infographic is not giving detailed information but it is giving the reader the “clues” about the updates to study and focus on. When a person understands how another person thinks, anticipating the other person’s needs and actions becomes much easier. The same can be said about software, which is what Google Search is. The infographic presents this valuable information in a fun informative way that is not difficult to understand, however it provides content that any SEO professional needs to focus on in order to drive excellent results with their client campaigns,” said Joe M. Salvador, NETwork Ave’s CEO.

The Google updates deemed most important to SEO’s include the core algorithm for the Google search engine which is Page Rank. Named after Larry Page, one of Google’s founders. Page Rank measures the number and quality of links pointing to a website. Page Rank is the foundational algorithm for all of Google’s web search tools.

The others include the Page Rank Tool-bar that was launched in 2000. This update made Page Rank information available to the public. Page Rank is the value Google assigns to individual websites as determined by their core ranking factors. The other updates are more modern and have made the most dramatic impact on search rank factors for SEO’s in the last ten years. Four out of the five listed in the infographic have been implemented in the last five years. They include; Jagger, Caffeine, Social Signals, Penguin and Panda. Hummingbird is not included, although a major update, it had more to do with how information was displayed on searches for people, places and things. The impact it had on the internet marketing community was relatively minimal as the update was not focused on search results related to businesses.

The Infographic then cleverly draws parallels between these updates and some of the most influential Blues Guitarists of all time. SEO is complicated and after major updates that change the SEO landscape and search engine result pages, it is enough to give any business or SEO professional a case of the blues.

The infographic is posted on the NETwork Ave website blog, which is a valuable resource for industry professionals in all things related to search engine optimization. “The creative process on this infographic project was focused on crafting a visually fun piece. The inspiration came from the VH1 “I Love the 80′s” T.V. shows that were poking fun at pop culture with comedians, word bubbles and pithy comments. This is the perfect inspiration because what has had a bigger impact on world culture in the last fifteen years than Google?” said Mike Thompson, NETwork Ave’s Designer.

For additional information and to view the infographic please visit the NETwork Ave blog:


NETwork Ave is a Fort Collins based SEO Agency that focuses on providing clients with SEO, Mobile SEO, SEO Hosting and Web Design services. Our methodology includes 100% white hat SEO techniques. Network Ave believes in 100% transparency with our client base. Taking the mystery out of SEO and building trust and long term relationships is a priority and core value of our business. For a free SEO consultation or for additional information visit