Online Marketing in India 2014 Drivers & Challenges Now Available at MarketReportsOnline.com


Dallas, Texas (PRWEB) October 09, 2014

This latest market research report titled Online Marketing in India 2014 describes the dynamics of online marketing in this country. There are various channels of online marketing. Social media has grown as a platform; with currently over 100 mn users across different media such as Facebook, LinkedIn and Twitter. Marketers find it much more cost-effective to invest in search engine optimization and targeted email marketing campaigns, and also being able to track the return on investment (ROI). Mobile Internet now provides access to an abundance of circumstantially appropriate advertisements available on the World Wide Web. So, mobile marketing is on the rise as well.

Purchase a copy of this research report @ http://www.marketreportsonline.com/contacts/purchase.php?name=351335.

Online marketing activities have been boosted by the significant Internet user base in India that continues to expand into Tier-II and Tier-III cities. As of 2013, there are 165 million Internet users in India, which is approximately one-fifth of the country’s population. And if online advertisers can pay heed to the demand for more usage of different vernacular languages in websites, the market will be set to grow further. Although it is a market where the buyer exerts significant bargaining power, as there are multiple players offering solutions at competitive prices, yet it has low entry barriers for new players due to very limited government control and less initial sunk costs to operate. Thus, online marketing in India is poised for dynamic growth in the years to come.

Complete report available @ http://www.marketreportsonline.com/351335.html.

Table of Contents

1: Executive Summary

Macroeconomic Indicators

2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)

3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)

4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)

Introduction

5-12: Online Marketing – Introduction, Online Marketing Mix, Online Marketing – Where It Pitches, Online Marketing – Reasons to Pitch It

Market Overview

13-17: Online Marketing – Global Overview, Online Marketing – India Overview

Online Marketing Types

18-20: Social Media Marketing

21-22: Search Engine Marketing

23-25: Online Public Relations

26-27: Directories and Listings

28: Email Marketing

29-30: Online Advertising

Online Marketing Tools

31-33: Social Media Marketing Tools

34-35: Search Engine Marketing Tools

36-37: Online Public Relations Tools

38-39: Directories & Listings Marketing Tools

40-41: Email Marketing Tools

42-43: Online Advertising Tools

Drivers & Challenges

44: Drivers & Challenges – Summary

45-50: Drivers

51-53: Challenges

Trends

54: Trends – Summary

55-61: Major Trends in the Market

Competitive Landscape

62: Porter’s Five Forces Analysis

63-66: Competitive Benchmarking

67-111: Major Private Players

Strategic Insights

112-115: Recommendations

Appendix

116: Key Ratios Description

117: Sources of Information

Other Related Reports on Online Marketing:

Global Digital Media – Mobile and Online Entertainment Trends @ http://www.marketreportsonline.com/56328.html.

Takeaway Food Delivery Market: Focus on Online Channel (2014-19) @ http://www.marketreportsonline.com/345510.html.

Explore more reports on IT & Telecommunication Market @ http://www.marketreportsonline.com/cat/information-technology-market-research.html.

About Us:

MarketReportsOnline.com is an online database of regional industry research reports, company profiles and SWOT analysis studies for multiple industries, organizations and market segments. Our sales and research experts offer 24 X 7 supports to our customers through phone and email communication. Not limited to the it & telecommunication market, MarketReportsOnline.com offers research studies on medical devices, chemicals, agriculture, environment, biotechnology, agriculture, retail, energy and power, semiconductor and electronics, pharmaceuticals, advanced materials, consumer goods, mining & utilities, travel & hospitality, food and beverages, healthcare and much more.







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Businesses with Negative YouTube Reviews Turn to Overnight Reputation for New Online Reputation Management Services


(PRWEB) September 25, 2014

Overnight Reputation has announced the immediate availability of a series of newly developed online reputation management services, including services that have been specifically designed to address negative YouTube video reviews. The presence of any negative information online is potentially damaging to any business, and the fact that YouTube is frequently accessed is particularly dangerous to businesses across all industries. According to Overnight Reputation, these new services combat online reputation issues caused by YouTube reviews in an effective and expeditious manner.

“YouTube video reviews can result in some very serious online reputation issues, particularly if the video becomes popular or is posted on a popular channel,” said Brandon Hopkins of Overnight Reputation. “In these cases, it is important for businesses to take swift corrective action before any serious damage is done. Our new service offerings have been designed with YouTube reviews specifically in mind, as it is important to tailor these types of services in order to achieve the best possible results.”

Hopkins went on to discuss the potential dangers of allowing a negative online reputation to persist, particularly if a part of that negativity stems from the presence of a YouTube video review. Hopkins noted that if the reviewer creates a video that is even mildly amusing or is picked up through certain channels, there is a possibility that the video goes viral and causes significant financial harm to a business.

“We always recommend that any individual or business suffering from a poor online reputation take corrective action as quickly as possible,” said Hopkins. “The longer negative, misleading or inaccurate information is allowed to linger, the more likely that serious financial harm is caused.”

It is indeed the case that a negative online reputation can wreak havoc on a business. Such a reputation threatens the long-term stability of a company and can reduce the profitability of a company if no action is taken. The availability of the new online reputation management services offered by Overnight Reputation represents an opportunity for these issues to be addressed in an effective manner. With a long history of success with a variety of clients, the new services offered by the online reputation management firm are very likely to make a meaningful difference for companies dealing with a poor YouTube video review.

Overnight Reputation

Overnight Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation. Overnight Reputation is an experienced reputation management company that specializes in public relations, marketing, media management, press releases, search engine optimization (SEO) and link building. For more information about Overnight Reputation or how the company can help you with a reputation problem contact them by phone at 559-871-1613, email brandonchopkins(at)gmail(dot)com, or online at OvernightReputation.com.







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Infographic Breaks through the SEO Confusion Barrier, Provides Clarity with SEO Information That Works

Fort Collins, CO (PRWEB) September 11, 2014

NETwork Ave, a premier Colorado SEO Agency, announces the release of their most important infographic to date in regard to creating effective SEO campaigns. The infographic titled, “Is Google Giving You the SEO Blues?” The infographic details the seven most significant algorithm updates in Google’s history. The infographic focuses on the updates that have the most powerful impact on the SEO industry, representing major shifts in how Google reads and ranks websites in regard to SERP’s.

“The core principals of Google’s search algorithms can be found by studying its history, its core updates. It is up to the individual to study how and why the algorithms work. There is a lot of misinformation on the web about what makes for good SEO. The Infographic is not giving detailed information but it is giving the reader the “clues” about the updates to study and focus on. When a person understands how another person thinks, anticipating the other person’s needs and actions becomes much easier. The same can be said about software, which is what Google Search is. The infographic presents this valuable information in a fun informative way that is not difficult to understand, however it provides content that any SEO professional needs to focus on in order to drive excellent results with their client campaigns,” said Joe M. Salvador, NETwork Ave’s CEO.

The Google updates deemed most important to SEO’s include the core algorithm for the Google search engine which is Page Rank. Named after Larry Page, one of Google’s founders. Page Rank measures the number and quality of links pointing to a website. Page Rank is the foundational algorithm for all of Google’s web search tools.

The others include the Page Rank Tool-bar that was launched in 2000. This update made Page Rank information available to the public. Page Rank is the value Google assigns to individual websites as determined by their core ranking factors. The other updates are more modern and have made the most dramatic impact on search rank factors for SEO’s in the last ten years. Four out of the five listed in the infographic have been implemented in the last five years. They include; Jagger, Caffeine, Social Signals, Penguin and Panda. Hummingbird is not included, although a major update, it had more to do with how information was displayed on searches for people, places and things. The impact it had on the internet marketing community was relatively minimal as the update was not focused on search results related to businesses.

The Infographic then cleverly draws parallels between these updates and some of the most influential Blues Guitarists of all time. SEO is complicated and after major updates that change the SEO landscape and search engine result pages, it is enough to give any business or SEO professional a case of the blues.

The infographic is posted on the NETwork Ave website blog, which is a valuable resource for industry professionals in all things related to search engine optimization. “The creative process on this infographic project was focused on crafting a visually fun piece. The inspiration came from the VH1 “I Love the 80′s” T.V. shows that were poking fun at pop culture with comedians, word bubbles and pithy comments. This is the perfect inspiration because what has had a bigger impact on world culture in the last fifteen years than Google?” said Mike Thompson, NETwork Ave’s Designer.

For additional information and to view the infographic please visit the NETwork Ave blog:

http://blog.networkave.com/the-six-most-significant-algorithm-updates-in-googles-history/

ABOUT NETwork Ave, LLC

NETwork Ave is a Fort Collins based SEO Agency that focuses on providing clients with SEO, Mobile SEO, SEO Hosting and Web Design services. Our methodology includes 100% white hat SEO techniques. Network Ave believes in 100% transparency with our client base. Taking the mystery out of SEO and building trust and long term relationships is a priority and core value of our business. For a free SEO consultation or for additional information visit http://www.networkave.com







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topseos.com Acknowledges Dallas SEO Dogs as the Eleventh Top SEO Agency for the Month of July 2014


(PRWEB) July 04, 2014

The independent authority on internet marketing solutions, topseos.com, has named Dallas SEO Dogs the 11th best search engine optimization company for the month of July 2014. Dallas SEO Dogs was chosen based on their effective performance in an in-depth analysis of the solutions they offer. While there are thousands of firms offering a variety of solutions, the recommendations consist of the best highlighted based on the results of the thorough evaluation process.

The independent research team at topseos.com performs an in-depth investigation of the competing services in order to stay informed of the latest accomplishments within the industry. Contending services are evaluated through the use of five areas of evaluation in areas including keyword analysis, on page optimization, reporting methods, needs analysis, and off page optimization. The rankings consist of the best search marketing services each month with the rankings being updated due to the latest information obtained from the investigation.

To supplment the research the independent research team also connects with client references provided by the competing agencies. When interacting with customers the research team delves into the client’s overall satisfaction. Opinions from customers is used to better interpret the strengths and competitive advantages of the agencies being judged.

topseos.com analyzes and declares the best search marketing firms in the industry. Based on the meticulous examination process Dallas SEO Dogs was named as the best competing firm. Those looking for a firm with solid customer satisfaction and a stable history of achievement should consider Dallas SEO Dogs.

About Dallas SEO Dogs

Dallas SEO Dogs is Dallas’ premier SEO/SEM company, offering a full range of services including SEO, PPC campaign management, scoail media, content writing, SEO consulting, Web design and development, reputation management and more

About topseos.com

topseos.com is a provider of search engine marketing information. The central goal of topseos.com is to determine and announce those individuals or services offering top search engine marketing solutions available. SEO services are put through a rigorous analysis to ensure the rankings contain the absolute best services the search engine marketing industry has to offer.

For additional information about Dallas SEO Dogs visit:

http://topseos.news-prs.com/us/profile-dallas-seo-dogs

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http://topseos.news-prs.com/us/seo-rankings







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topseos.com Selects OneIMS – Integrated Marketing Solutions as the Third Best Video SEO Company for June 2014


(PRWEB) June 06, 2014

The independent authority on search vendors, topseos.com, has named OneIMS – Integrated Marketing Solutions the 3rd best video search engine optimization service for the month of June 2014. OneIMS – Integrated Marketing Solutions was chosen based on their effective performance in an in-depth analysis of the solutions they offer. While there are thousands of companies offering a variety of solutions, the rankings consist of the best showcased based on the results of the thorough evaluation process.

These agencies are put through the topseos.com original evaluation process in order to uncover which agencies offer the top overall solution. Agencies are selected based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation verticals, connecting with client referrals, and performing various market and industry research projects.

To supplement the research the independent research team also connects with customer references provided by the competing companies. When interacting with clients the research team delves into the customer’s overall satisfaction. Insight from clients is used to better interpret the strengths and competitive advantages of the companies being investigated.

OneIMS – Integrated Marketing Solutions has been named the third best video SEO firm based on a meticulous evaluation of their provided solutions. The independent research team has named them due to their continued achievement and their history of successful search marketing solutions. Those looking for a dependable video SEO solution to meet their specified needs should consider OneIMS – Integrated Marketing Solutions.

About OneIMS – Integrated Marketing Solutions

OneIMS is an integrated marketing services company founded in 2006. A variety of businesses have benefited from successful web design, print marketing, email marketing, and online marketing campaigns spearheaded by OneIMS. Headquartered in Chicagoland, OneIMS provides quality services for clients extending across North America.

About topseos.com

topseos.com is an established independent research firm focusing on the investigation and recommendations of online marketing services all around the world. The recommendations are formulated by the independent research team each month to showcase the best video search engine optimization services based on their achievements and their rating achieved through the proprietary investigation process.

Learn more about OneIMS – Integrated Marketing Solutions at:

http://topseos.news-prs.com/us/profile-oneims-integrated-marketing-solutions

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http://topseos.news-prs.com/us/video-seo-rankings